Guest Post: 3 Tips for Increasing Your Exposure as an Artist by Ian Garza

3 Tips for Increasing Your Exposure as an Artist

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Guest Post by Ian Garza of Big On Balance

Getting your work discovered is a life-changing experience, but boosting the visibility of your art can often feel like an uphill battle. Exposure is vital to your future success, whether you're a painter, fashion designer, or crafter. Being proactive, investing in marketing, and expanding your network lets you show more people what you can offer. Follow these tips to boost your profile and attract more clients to your work.

1. Develop a Plan

According to experts, having a clear business plan contributes to your brand's future growth and success. When developing your business plan, it's a good idea to include information about your products or services, target market demographics, and financial needs.

If you are a fashion designer or craft maker, determining how to source materials and whether to sell your work on an e-commerce platform or in a brick-and-mortar store can help you anticipate initial costs. In addition to details regarding your business's finances, your plan should include its operational structure.

There are several options when selecting a business entity, but most artists form either sole proprietorships or LLCs. Each of these offers unique benefits, but the rules and regulations governing them can vary depending on your state, so you should do your research before making a decision. Find out how to start a business with ZenBusiness for the ease they offer.

2. Invest in Marketing

As an artist, marketing your brand should be a top priority. A unique and recognizable logo allows customers and potential clients to distinguish your products from others on the market. Consider utilizing some of these marketing channels to boost your visibility effectively:

• Social media

• Email marketing

• Paid advertisements

• Content marketing

• Posters

Market yourself by engaging with your followers on social media or creating online content that expresses your style and personality.

One way to leverage your artistic skills is to design a banner ad using an online banner maker. When customizing your ad with fonts, colors, and animations, personalize it to represent your brand. You can then display it on Facebook, YouTube, or other popular platforms.

Ensure your advertising message reflects your personal and artistic style. You can include examples of your work on your business cards or write a blog to discuss your process and the inspiration behind your work.

3. Participate in Your Community

Networking is a powerful tool for an artist, regardless of the type of art you create. Expand your network by participating in public events, such as art or fashion shows, craft fairs, and other community gatherings, which can provide a platform to showcase your work. Mingling in the crowd at events like these can help you meet new people who might be interested in what you have to offer.

Another way to engage with your local community is to sign up for local art or maker competitions. These events benefit you by putting your work in front of a large audience while providing an opportunity to build your professional reputation. You can also leverage your existing social network by collaborating with other artists to shoot videos or create content.

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Pursuing a career as an artist is rewarding, but it comes with some unique challenges. One of the major obstacles you will likely face is getting your work seen. Fortunately, there are many ways to attract people to your work. Have a plan for success and be assertive. The more people you engage with, the larger the audience for your work.

Image via Pexels

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